Through visual design and brand identity design, and informed by market analysis, I crafted a dynamic brand ecosystem designed to maximize consumer engagement. Charge is a new coconut water-based energy gel that provides a large serving of easily digestible carbohydrates and electrolytes. Its target audiences are serious and casual athletes alike. Charge is marketed as an effective energy solution for endurance workouts like marathons and Iron Man races, but it is also targeted at casual athletes who need an everyday energy replenishment.
Task: Develop and produce a robust prototype and brand ecosystem for a unique and viable product you invent.
Project Roles: Research, Drafting, Design, Copywriting, Assembly
Programs: Adobe Illustrator, Adobe Photoshop, Adobe InDesign
After viewing an in-production documentary film and meeting with the producers, I created an engaging and eye-catching movie poster for the film. Through brainstorming, client meetings, revisions, and edits, I honed in on the story's messaging, creating a visually pleasing design that constantly ties into the film narrative.
Task: Coordinate with a client and design a poster for a in-production documentary film
Project Roles: Client Coordination, Content Development, Drafting, Design, Copywriting, Assembly
Programs: Adobe Illustrator, Adobe Photoshop
Wildland firefighters are the main line of defense against rampaging wildfires in the United States. Whether conducting controlled burns, using water bombers to extinguish large fires, parachuting into hard-to-reach terrain, or teaming up as part of an interagency “hotshot crew,” these brave men and women work tirelessly to protect our communities and natural resources.
Task: Design an original USPS stamp series that celebrates the American story while successfully combining type and your own illustrations to honor people or a topic different from you and your lived experience.
Project Roles: Research, Drafting, Design, Copywriting
Programs: Adobe Illustrator, Adobe Photoshop
During the annual Pixels & Print design workshop hosted by the Syracuse University S.I. Newhouse School of Public Communications, I worked with a team of classmates coached by industry professionals to design an explainer video for The Baldwin Fund. The Baldwin Fund is a 501(c)(3) nonprofit organization committed to achieving cancer prevention and, through research, finding a cure. They are currently embarking on a $50 million dollar campaign to help Upstate Medical Cancer Center achieve National Cancer Institute (NCI) designation.
Task: Draft and design an explainer video to raise funds for the Baldwin Fund
Roles: Ideation, Scriptwriting, Design Drafting, Motion Design
Program: Adobe After Effects, Adobe Illustrator, Adobe Photoshop
Several classmates and I drove to Lyon Mountain, in Baldwinsville, New York, to document the 2024 total solar eclipse. We camped the night before and hiked 3.5 miles in the snow, gaining over 3000 feet of elevation. I filmed and shot both digital and medium format film photography.
Task: Work with a team to document the 2024 solar eclipse
Project Roles: Location Planning, Digital and Film Photography, Photo Editing, Videography, Video Editing
Programs: Adobe Lightroom, DaVinci Resolve
Fira Sans emerged from a collaborative effort between Mozilla Corporation and Telefónica, a Spanish telecommunications giant. They needed a typeface optimized for the new Firefox operating system designed for smartphones. The typeface was designed by Erik Spiekermann, Ralph du Carrois, Anja Meiners, and Botio Nikoltchev. Fira Sans draws inspiration from Erik Spiekermann's renowned typeface, FF Meta. However, Fira Sans was specifically modified for excellent display legibility, even at small sizes. It has wider proportions and more generous spacing than Meta.
Task: Pick a typeface that you resonate with and design a mini booklet expressing the beauty behind it
Project Roles: Research, Drafting, Design, Copywriting
Programs: Adobe InDesign, Adobe Illustrator, Adobe Photoshop